Stepwise | Notion

🎯 Mission Statement

To empower every Indian to build consistent, mindful habits that support emotional well-being—one small daily step at a time.

📂 What habit does your product focus on:

We are helping users build their habit routine in the Physical and Emotional Well-being space.

🧔🏻‍♂️ 🙍🏻‍♀️ Who your product is for?

I’m focusing on building it for GenZ.

Target Cohort	GenZ
Age	18 - 28
Marital Status	Married / Single
Cities	Tier 1 Cities (Bangalore, Mumbai, Delhi, Gurgaon, Chennai)
Language	Medium and good proficiency in English
Job	I’m focusing on Salaried professionals first
Salary Range	3.5 LPA - 20 LPA
Technology Understanding	Users with basic internet access and ability to use Android Smart Phones are our ideal users

❓Why this habit matters to this user segment?

GenZs face several habit-building issues due to their high stress levels, digital fatigue, and the pressure to cope with societal expectations. Despite caring about social and ethical issues, Gen Z consumers find it challenging to incorporate sustainable habits. More than 8 in 10 Indian Gen Zs are concerned about these issues.

[🔗 Source Link](https://www.mintel.com/press-centre/indian-gen-z-financially-savvy-socially-conscious-and-ready-to-travel/#:~:text=Gen Z struggles with sustainable,washing allegations%2C” said Banerjee.)

💯 How does your product help build and sustain the habit?

How does Stepwise help GenZ BUILD habits?

With Stepwise, I’m helping Gen Z build their habit routines and stay consistent with Smart AI-driven approach.

All Gen Z has to do is define their goal. It could be to feel mentally clutter-free in the next 30 days or any goal of this sort.
App will use AI-powered technology to suggest the habit routines they need to follow in order to achieve their goal
The users can activate their habit-building journey in just two simple steps.
And with our innovation and gentle reminder nudges, we’ll help them stay consistent and deeply understand why it matters. Over time, they’ll see the magic that consistency can create through the habit grid.

<aside> 💡

I’m aware we are building an MVP. The budget is limited and exploring AI based recommendations can come at a cost. In the initial days, we can simply rely on rule based habit recommendations. The impact would be near to same. We don’t need to heavily invest on AI. But when the budget permits, it’s a good idea to explore AI based habit recommendations.

</aside>

A simple view of the app’s functionality for MVP without AI technology