Well, what is Loom? 🤔

Loom is a screen and camera recording tool that allows users to easily create and share videos with colleagues, friends, or clients. The ability to quickly record and share video messages saves time and increases communication clarity compared to writing emails or text messages.

ICPs:

Loom is suitable for anyone to use. From Freelancers to bigger teams, founders to individual contributors, can use Loom extensively to reduce their meetings and convey the video message to collaborators and reporters.

• He skims through Whatsapp and emails to make sure to get all important updates.

• He then starts his meetings with his clients to understand their requirements and user stories for which he builds the designs.

• He works on several iterations to share the designs with his clients to get their approval.

• All his meetings usually go on Google Meet or Zoom. And he will walk through his iterations on Loom.

• He uses FigJam extensively.

• He advises his whole organisation to reduce the number of meetings and keep enhancing productivity.

• There's only one team meeting every Monday. The rest of the time, the folks can work on their deliverables.

• Daily stand-ups are conducted like scrums on Slack. | * Carmela checks Social Media Notifications & Emails as soon as she wakes up.

• She then starts planning her day.

• Carmela is a Freelance SaaS Marketer and will have multiple calls scheduled with different clients.

• She uses these calls to get a knowledge transfer of clients' requirements.

• She uses Notion as a note-taking app to document all the important insights.

• Carmela also manages the Social Media accounts of her clients.

• She uses Canva to design the creatives for landing pages and social media accounts.

• She has a flair for great writing and uses Grammarly extensively to do Grammarly check for her write-ups.

• Her write-up includes Blogs, Website content, Social Media posts, landing page content, etc | | What do they spend their money on? | Personal: Groceries, Travel Professional: Figma, StoreLeads, MailChimp, Google Workspace, AWS | Personal: Rent, Household, Savings Outing and Miscellaneous Professionally: Grammarly, Canva | | What kind of content do they consume | YouTube: YC, Kerala Startup Mission, Flex Academy, Founder Interviews | YouTube, LinkedIn, Product Hunt. She consumes a lot about SaaS Marketing, Technology, and Business | | Average Money Spent On Purchase/Subscription (Monthly) | $500 (AWS, Figma, and other operational costs) | $30 (Grammarly, Canva) | | Frequency Of Purchase For Any Subscription Service | 2 Years | 6 months | | Willingness to pay | High | Low | | Most used features From Loom | * Recording and sharing the Looms

• Engagement Insights

• Chrome extension | * Desktop Version

• Recording and sharing looms | | Using Loom On These Platforms | Desktop | Desktop and sometime mobile version | | Their Loom Plan | Business | Free |

What are their Goals?

• Reduce meetings with teammates and clients to enhance productivity and focus on deep work. | * Carmela creates design creatives for Social media on Canva.

• She needs design feedback and approval for all her posts. She uses loom to present her work and collect feedback. | | Financial Goal | Sanu believes reduced meetings and focused work will earn him more money | Do not have a Financial goal | | Personal Goal | Become more efficient and avoid meeting burnouts | Solve for meeting burnouts | | Social Goal | Not using for any social reasons | Not using for any social reasons |

Hey, I’m Kaushik! 👋 Today, as a new user, I’ll tear down Loom’s onboarding steps into different screens. Let’s document things they have done extremely well ✅, things that weren’t too great ❌, and things they could have done better 👉🏻.

Rest assured, the next 10 minutes of this tour will be fun. We will uncover new things and have loads of learnings to take home. Let’s get this started.

Let’s start from Google Search

Here’s a step-by-step guide on signing up on Loom from Website

Hope you got a gist of the tour!

Alright, let’s dive deeper into drilling down our experiences

<aside> ✅

• Clear value prop communicated upfront
• The Page Title and the meta description are used well to talk about Loom’s use cases
• As a user, I understood that Loom has both Desktop and mobile versions </aside>

<aside> ❌ Nothing as such. They have done a good job in terms of communicating the value upfront

</aside>

<aside> 👉🏼

They could have focused on “Reduce Meeting by 29%”, as that’s one of their key core value props.

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