🚀 Elevator Pitch:

You have your friend’s marriage next week in Pondicherry, and you’re all set for the big wedding. 👩‍❤️‍💋‍👨 You got your clothes dry-washed. 👔 You got a nice haircut at a cosy saloon. 💇 You are anxiously packing things, so you don’t miss anything for the big day. 🧳

3 more days, you realise you left your new pair of shoes at your sister’s place in Bangalore, where you had been on a short vacation the last week. 😔 You asked your friends for bits of advice on getting the shoe to your place.

All your friends have recommended traditional courier services, which didn’t look feasible for you. You hear about the Delhivery app from your office colleague, you open your phone, go to the play store and see if Delhivery can solve this for you.

And thankfully, it did 🤗

Chalo, let’s start doing an acquisition strategy for the Delhivery app.

🚚 Value Props:

• Hassle-free shipping experience
• Seamless Pick-up service
• Place an order in 5 easy steps

🚶🏽‍♂️ICPs:

• No proper tracking system *Concerned about the safety and security of the package during delivery. | * Having to spend lots of money without efficiency and convenience
• Buggy websites and poor customer experience | * Worst customer support
• No proper tracking system
• No safety | | Current solution | * Having to wait to send the courier to friends/family
• Wasting time to go to the nearby courier centre in the heavy traffic | * Rely on conventional courier services
• Finding a friend or relative who is coming to Mumbai in the upcoming days and asking them to pick-up the delivery from friends/family and vice-versa | * Taking private vehicles and travelling all the way to make sure the package is handled safely
• Sometimes taking my private vehicle and travelling just to collect the package | | Where do they spend time? | Office, home, sometimes travelling, shopping and restaurants in the weekends, cybersecurity communities | Office, home, sometimes travelling, NGO - Teaching kids in the weekend, online and offline communities | Home, Friend’s place, Travel | | Income Level | 6-12 LPA | Above 18LPA | 12-18LPA |

You are a potential Delhivery user if:

• ⏰ You value time over money
• 📲 You love efficiency in everything you do. You are tech-driven and are constantly looking out for new tools to make your lives easy
• 😴 You are too lazy to take your scooter out and send the package via courier services
• 📞 You don’t like spending hours and hours with customer support agents to clarify your queries instead of having a good visibility tracking system in place

Now, let’s look at the user scenarios and why they would need a service like Delhivery.

Delhivery | Use-cases